See Zac Efron Rough It Up for His John John Denim Campaign

Beefing up his resume yet again, Zac Efron was recently announced as the new face of the Brazilian denim brand John John.

Zac traveled to Brazil earlier this year to seal the partnership. The campaign, shot in LA with photographer Jacques Dequeker and stylists Jenny Richter and Felipe Veloso, features Zac in a “The Fast & the Furious” inspired setting, complete with fast cars, hot girls, and seemingly motor-oil-stained distressed clothes.

The denim and leather pieces look fantastic — and is that a spike-studded men’s denim jacket we spot in one photo? However, Zac Efron has always been the pretty boy to us, so this whole gritty tough guy persona for John John is just not selling to us. It seems like no matter what Zac does (build muscles, do a movie sex scene, or drop a condom on the red carpet), he just can’t shake his All-American good boy appeal.

Check out pictures from Zac Efron’s John John denim campaign below. Do you think he’s a good fit for the brand?

Credit: Jacques Dequeker for John John Denim

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